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Paid plans start at $18/mo.
Chatfuel’s pricing page lists no free plan, although the homepage advertises “Try for free”; confirm what that offer includes before budgeting. Paid plans are priced by monthly AI-credit allowance and estimated chat volume, with separate Business and Agency tiers. The lowest listed annual-billing equivalent is Business S at $18 per month, paid for the year. Monthly-billed prices are not published, and the chat counts are the vendor’s estimates rather than a guaranteed allowance.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Business S | $18 | — | One business with low usage |
| Business M | $40.50 | — | One business with moderate usage |
| Business L | $81 | — | One business with higher usage |
| Business XL | $153 | — | One business with heavy usage |
| Business XXL | $366.67 | — | One business with very high usage |
| Agency S | $90 | — | Agencies starting with client businesses |
| Agency M | $202.50 | — | Agencies managing multiple clients |
| Agency L | $396 | — | Agencies with higher usage |
| Agency XL | $765 | — | Agencies with heavy usage |
| Agency XXL | $1,845 | — | Agencies with very high usage |
Add-ons and overages
- Credit packs and auto-reload are available; pack prices are not published, and larger packs offer up to 30% off per credit.
- Coworker setup: $10 per bot, once.
- Photo reading: about $0.0041 each; voice transcription: about $0.0030 each.
- Lead events sent to Meta: $0.020 each.
- WhatsApp templates are billed at Meta’s rate plus 10%; sample Brazil rates are $0.069 per broadcast and $0.0088 per reminder.
- The estimator lists Economy answer quality at −$8.50/month and Premium at +$12.10/month.
02What the plan grid doesn't tell you
Credit packs and reload
Credit packs and auto-reload are available, but pack prices are not published. Larger packs offer up to 30% off per credit.
Channel messaging charges
WhatsApp templates cost Meta’s rate plus 10%; sample Brazil rates are $0.069 per broadcast and $0.0088 per reminder.
Per-event and media charges
Lead events sent to Meta cost $0.020 each. Photo reading is about $0.0041 each and voice transcription about $0.0030 each.
Setup and answer quality
Coworker setup costs $10 per bot once. The estimator lists Economy answer quality at −$8.50/month and Premium at +$12.10/month.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Single business, light usage | Business S | $18/month equivalent with $20 in AI credits, one bot and about 330 estimated chats. |
| Single business, heavier usage | Business L | $81/month equivalent with $100 in AI credits, one bot and about 1,652 estimated chats. |
| Agency managing clients | Agency M | $202.50/month equivalent with $250 in AI credits, unlimited companies and about 4,130 estimated chats. |
04Is Chatfuel worth the money?
Chatfuel’s annual plans can make sense for businesses that already sell through WhatsApp, Instagram or Facebook and want chat automation, qualification and bookings in one platform. Start by matching the plan’s AI credits to the vendor’s estimated chat volume, then budget for WhatsApp template charges and any credit packs. There is no listed ongoing free plan, and the homepage’s free-trial call to action needs clarification. For a short evaluation, ask what the offer includes; for production, confirm monthly billing, API limits and export options before committing.
Chatfuel pricing FAQ
How much does Chatfuel cost per month?
The lowest listed plan is Business S at $18 per month equivalent when billed annually. It includes $20 in AI credits, one bot and about 330 chats on the pricing page’s estimate. Annual billing is paid for the year; Chatfuel does not publish monthly-billed prices.
Does Chatfuel have a free plan or trial?
The pricing page lists no free plan, while the homepage has a “Try for free” call to action. Those statements don’t establish the duration or limits of a trial. Ask Chatfuel what the offer includes and whether access requires payment details.
How do Chatfuel AI credits affect the bill?
Each plan includes a stated monthly AI-credit allowance and an estimated number of chats. Credit packs and auto-reload are available, but pack prices are not published. Confirm how credit use is measured, what happens when an allowance runs out and whether auto-reload is enabled by default.
What extra charges should I budget for?
The pricing page lists WhatsApp templates at Meta’s rate plus 10%, lead events sent to Meta at $0.020 each, and one-time coworker setup at $10 per bot. It also lists photo reading and voice transcription charges. Credit-pack prices are not published.