Category · 6 tools · 3 comparisons
Web analytics software
Track website traffic, understand visitor behavior, and measure performance with analytics tools.
At a glance
- Tools tracked
- 6
- Entry plans
- $9–$29/mo
- Typical entry plan
- $9/mo
- Free plan
- 2 of 6
- Cheapest paid
- Plausible Analytics, $9/mo
- Best value score
- Matomo, 9/10
Every tool we cover
API pricing →| Tool | Score | From | Top listed plan | Free plan | Trial | Pages |
|---|---|---|---|---|---|---|
 MatomoMatomo | 7.4 | $29/mo* | $29/mo | Yes | — | ReviewPricingAlternatives |
 Plausible AnalyticsPlausible Analytics | 7.2 | $9/mo* | $19/mo | No | 30 days | ReviewPricing |
 Fathom AnalyticsFathom Analytics | 7.2 | $15/mo | $391.67/mo | No | 7 days | ReviewPricingAlternatives |
 ChartbeatChartbeat | 6.4 | Custom* | — | No | — | ReviewAlternatives |
 Parse.lyParse.ly | 6.2 | Custom* | — | No | — | Review |
 StatcounterStatcounter | 5.8 | $9/mo | $17.08/mo | Yes | 30 days | Review |
* Lower confidence: the vendor's pricing page couldn't be read directly or didn't list every price, so the figure was compiled from other public sources and may be incomplete. Check the vendor's page before you buy.
Head-to-head
Highest scored
MatomoMatomo
Strong analytics and data ownership, with self-hosting effort and plan limits to weigh.
Plausible AnalyticsPlausible Analytics
A simple hosted analytics dashboard with an open-source self-hosting route and tiered pageview pricing.
Fathom AnalyticsFathom Analytics
An easy-to-integrate hosted analytics service, not a self-hosted or deeply documented developer platform.
Web analytics software: quick answers
How much does web analytics software cost?
Paid plans for the 6 web analytics tools we track start between $9 and $29 a month, and the typical entry plan is about $9 a month. 2 of them have a free plan. Chartbeat and Parse.ly don't publish a starting price. Prices are the vendors' own, checked Nov 10, 2026; most quote the per-month price when billed annually.
Which web analytics tool is the cheapest?
Plausible Analytics has the lowest paid entry plan at $9 a month, followed by Statcounter at $9. If you can live with limits, Matomo and Statcounter have a free plan.
Which web analytics tools have a free plan?
Matomo and Statcounter have a free plan. Plausible Analytics and Fathom Analytics offer a free trial instead. Free plans are usually capped on usage, seats or features; each review lists the limits.
Which web analytics tool scores highest in our reviews?
Matomo scores highest at 7.4/10. Strong analytics and data ownership, with self-hosting effort and plan limits to weigh.