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Pricing is quote-based.
WhatsApp Business Platform (Pay-as-you-go) has no monthly base subscription or annual price. The pricing information lists 1,000 free service messages per phone number each calendar month, plus free messaging for 72 hours after a Click-to-WhatsApp ad entry point. Once allowances no longer apply, charges are based on delivered messages, with rates that vary by destination country and message category. There is no published starting price, so forecast with the current rate card for your markets.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| WhatsApp Business Platform (Pay-as-you-go) | — | Quote | Businesses sending customer messages |
Add-ons and overages
- Meta Business Agent: $2 per 1 million tokens
- Paid messages beyond free allowances are charged per delivered message; the notes give $0.0034 for utility, authentication, or service messages to North American (+1) numbers.
- Seat costs are not published by WhatsApp; seats are managed and billed through third-party Business Solution Providers.
02What the plan grid doesn't tell you
Country and category rates
Paid delivered-message rates vary by destination country and message category. Estimate against your actual traffic mix, not one global rate.
Business Solution Provider seats
WhatsApp does not publish seat costs. Providers manage and bill seats separately, so ask for pricing and any minimum commitments.
Meta Business Agent
The pricing information lists Meta Business Agent at $2 per 1 million tokens. Include it only if your project uses the add-on.
Message-volume growth
Messages beyond free allowances are charged per delivered message. The pricing notes cite $0.0034 for utility, authentication or service messages to North American (+1) numbers.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Side project validating demand | WhatsApp Business Platform (Pay-as-you-go) | The monthly 1,000 free service messages per phone number can cover an initial low-volume test. |
| Startup in production | WhatsApp Business Platform (Pay-as-you-go) | There is no monthly base fee, but forecast delivered messages by country and category after free allowances. |
| Team at scale | WhatsApp Business Platform (Pay-as-you-go) | Model message spend and ask Business Solution Providers for seat costs and service terms. |
04Is WhatsApp Business Platform worth the money?
The pay-as-you-go model is worth considering when WhatsApp is a customer channel your users already rely on and your message volume fits the usage-based bill. The 1,000 free monthly service messages per phone number and 72-hour Click-to-WhatsApp window can help with early use, but neither makes the Platform a free plan. For production, budget from destination- and category-specific rates and ask providers about seat charges. Keep another channel for customers and do not treat free allowances as a fixed monthly cost cap.
WhatsApp Business Platform pricing FAQ
Is WhatsApp Business Platform free?
It has no free plan, but the pricing information lists 1,000 free service messages per phone number each calendar month and free messaging for 72 hours after a Click-to-WhatsApp ad entry point. Paid messages beyond applicable allowances are charged per delivered message.
What is the starting price?
There is no published starting price or monthly base subscription. Charges depend on delivered message volume, destination country and category. The pricing notes cite $0.0034 for utility, authentication or service messages to North American (+1) numbers; confirm current rates for your traffic.
Does WhatsApp Business Platform charge per seat?
WhatsApp does not publish seat costs. Seats are managed and billed through third-party Business Solution Providers, so ask your chosen provider for its seat pricing, service fees and any contract requirements.
What is the 72-hour free messaging window?
The pricing information lists free messaging for 72 hours after a Click-to-WhatsApp ad entry point. Confirm the eligibility rules and which message categories qualify in the current Meta pricing and developer documentation.