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There's a free plan; paid tiers are quoted.
Gupshup does not list a free plan or free trial. Its Self-Serve (Pay-as-you-go) plan has a $0 monthly platform subscription fee and a $10 minimum prepaid-wallet top-up. After that, the listed platform rates are $0.001 per template message and $0.001 per session message. Meta or WhatsApp message fees are billed at actuals on top. Enterprise pricing is custom and volume-based.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Self-Serve (Pay-as-you-go) | — | $0 | Teams paying by messaging usage |
| Enterprise | — | Quote | Organizations needing custom volume pricing |
Add-ons and overages
- Meta/WhatsApp message fees billed at actuals, in addition to Gupshup platform fees
- Voice calls: $0.0001 per second
- Media files above 64 KB have no Gupshup platform fee
- Traditional overage costs are not published
02What the plan grid doesn't tell you
Meta and WhatsApp fees
Message fees from Meta or WhatsApp are billed at actuals in addition to Gupshup platform fees.
Voice usage
Voice calls are listed at $0.0001 per second, so call duration adds a separate usage charge.
Unpublished overages
Traditional overage costs are not published. Ask what happens when prepaid funds run out and how additional usage is charged.
Enterprise limits
Enterprise pricing is custom; seat and usage limits are not published. Request the quote and included limits before forecasting spend.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Side project or early evaluation | Self-Serve (Pay-as-you-go) | There is no monthly platform subscription fee, but budget for the $10 minimum wallet top-up and message charges. |
| Startup in production | Self-Serve (Pay-as-you-go) | Use the listed per-message rates to model usage, and confirm channel fees and what happens when prepaid funds run out. |
| High-volume organization | Enterprise | Gupshup lists custom, volume-based pricing. Ask sales for seat limits, usage limits and applicable overage terms. |
04Is Gupshup worth the money?
Self-Serve can be worth paying for when you need Gupshup's messaging platform and can forecast message volume: there is no monthly platform subscription, and the listed message rates are low per message. But $0 is not a free tier; the $10 wallet minimum and Meta or WhatsApp fees still apply. Enterprise may suit high-volume organizations that need a custom quote, but unpublished seat and usage limits make a written pricing breakdown essential before budgeting.
Gupshup pricing FAQ
Is Gupshup free to use?
Gupshup does not list a free plan or free trial. Self-Serve (Pay-as-you-go) has a $0 monthly platform subscription fee, but it requires a $10 minimum prepaid-wallet top-up and charges per template and session message.
How much does Gupshup charge per message?
Self-Serve lists $0.001 per template message and $0.001 per session message. Meta or WhatsApp message fees are billed at actuals in addition to Gupshup's platform fees, so the platform rate is not the total channel cost.
What is Gupshup's minimum payment?
The Self-Serve plan lists a $10 minimum prepaid-wallet top-up. The pricing information does not list a separate monthly platform subscription fee for this plan; it charges for usage.
How much does Gupshup Enterprise cost?
Enterprise pricing is available by custom quote and is volume-based. Gupshup does not publish Enterprise seat or usage limits, so request a written quote with included volume, overages and any channel fees.