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Paid plans start at $667/mo.
Applitools has no free plan, though its homepage offers a free trial without published duration or limits. Starter costs $667 per month when paid annually and includes 100,000 component checkpoints or 1,000 page checkpoints. Professional and Enterprise have custom pricing, with starting capacity based on active pages or components. The vendor does not publish overage rates, so estimate your usage and ask for written terms before putting the service into a production budget.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Starter | $667 | — | Teams validating components, websites, and apps |
| Professional | — | Quote | Teams testing hundreds of pages |
| Enterprise | — | Quote | Teams needing scale, security, and support |
Add-ons and overages
- Professional: private cloud and SSO; more concurrent executions
- Enterprise: access to real iOS and Android devices; custom on-premises deployment
02What the plan grid doesn't tell you
Checkpoint capacity
Starter includes 100,000 component checkpoints or 1,000 page checkpoints. Ask how additional usage is priced; overage rates are not published.
Private cloud and SSO
Professional lists private cloud and SSO as add-ons. Confirm their costs, along with pricing for more concurrent executions.
Enterprise deployment
Real iOS and Android devices and custom on-premises deployment are Enterprise add-ons; ask for their quote and infrastructure requirements.
Billing and trial terms
Starter is billed annually at the listed monthly rate. Trial duration, renewal terms and checkpoint rollover are not published; confirm them with sales.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Team validating a website | Starter | Includes 100,000 component checkpoints or 1,000 page checkpoints, unlimited users and cross-browser and device testing. |
| Team testing hundreds of pages | Professional | Starts at 150 active pages or 1,500 components, with unlimited executions; pricing is customizable. |
| Team needing scale and security | Enterprise | Starts at 350 active pages or 1,500 components, with unlimited executions and a listed 99.99% uptime guarantee. |
04Is Applitools worth the money?
Applitools may be worth paying for when visual regression checks across browsers and devices are a recurring part of release testing, or when QA needs plain-English test authoring. Starter gives teams a defined annual price and checkpoint allowance, but it is not a free tier. Professional and Enterprise require a quote, and add-ons can change the total. Smaller teams should compare the Starter allowance with their actual pages or components; teams requiring private cloud, SSO, real mobile devices or on-premises deployment should get a complete quote before choosing a plan.
Applitools pricing FAQ
How much does Applitools Starter cost?
Starter is listed at $667 per month when paid annually. It includes unlimited users, 100,000 component checkpoints or 1,000 page checkpoints, Visual AI validation, cross-browser and device testing, and standard portal and email support.
Does Applitools offer a free plan or trial?
Applitools does not list a free plan. Its homepage offers a free trial, but the vendor does not publish the trial duration or usage limits. Ask Applitools to confirm trial terms before planning an evaluation.
How much do Professional and Enterprise cost?
Professional and Enterprise pricing is custom; the vendor does not publish rates. Professional starts at 150 active pages or 1,500 components. Enterprise starts at 350 active pages or 1,500 components. Request a quote for your usage and deployment needs.
What can increase an Applitools bill?
Checkpoint capacity, private-cloud deployment, SSO, more concurrent executions and enterprise add-ons can affect cost. Enterprise add-ons include real iOS and Android devices and custom on-premises deployment. Ask for written pricing on overages and add-ons before buying.