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There's a free plan; paid tiers are quoted.
Hightouch’s Basic Reverse ETL plan is free and includes up to two active syncs, unlimited destinations and unlimited user seats. It is the entry point for teams moving warehouse data into other tools. Composable CDP and Agentic Marketing Platform are paid, quote-based plans; the vendor does not publish their prices in the pricing details available here. Before committing, ask how the paid quote relates to your workflows and what happens when campaign actions or other included usage are exhausted.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| Basic Reverse ETL | — | $0 | Teams starting with reverse ETL |
| Composable CDP | — | Quote | Teams building a composable CDP |
| Agentic Marketing Platform | — | Quote | Teams running personalized marketing |
02What the plan grid doesn't tell you
Sync limit
The free plan includes up to two active syncs. Ask how additional syncs are priced and whether your planned workflows require a paid plan.
Personalized actions
Agentic Marketing Platform includes preset monthly personalized actions. Get the exact allowance and overage or reset terms in writing.
Renewal terms
Reddit users report sharp renewal increases for some reverse-ETL deployments. Confirm renewal pricing, notice periods and any usage-based adjustments.
Quote scope
Paid plan prices are quote-based. Confirm what the quote includes, how usage is measured and whether support or implementation has separate fees.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Small reverse-ETL project | Basic Reverse ETL | Free, with up to two active syncs, unlimited destinations and unlimited user seats. |
| Warehouse-first CDP team | Composable CDP | For teams activating customer data with no MTU limits or caps on sources, destinations or user seats. |
| Marketing campaign team | Agentic Marketing Platform | For teams using agents to plan and launch campaigns; confirm the monthly personalized-action allowance. |
04Is Hightouch worth the money?
The free Basic Reverse ETL plan is a practical starting point when two active syncs cover the job. It also helps a team evaluate warehouse-to-destination activation without a published monthly charge. The paid plans may fit teams that need a composable CDP or campaign planning and execution, but the vendor does not publish their prices. Get a quote that spells out usage, personalized-action allowances, renewal terms and overages, then compare it with the engineering and operational cost of maintaining your own pipelines.
Hightouch pricing FAQ
Is Hightouch free?
Yes. Basic Reverse ETL is free and includes up to two active syncs, unlimited destinations and unlimited user seats. Composable CDP and Agentic Marketing Platform are paid plans with quote-based pricing.
How much do Hightouch’s paid plans cost?
The vendor does not publish prices for Composable CDP or Agentic Marketing Platform in the pricing details available here. Both are quote-based. Ask Hightouch for a quote that covers your expected usage, campaign actions and renewal terms.
What limits apply to Hightouch’s free plan?
Basic Reverse ETL includes up to two active syncs, while destinations and user seats are unlimited. The pricing details do not state the price for additional syncs, so confirm the upgrade path if your production setup needs more.
Does Agentic Marketing Platform have a usage allowance?
Yes. The plan includes preset monthly personalized actions, but the pricing details do not state the number of actions. Ask the vendor for the exact allowance and whether unused actions expire or additional usage costs extra.