We may earn a commission if you buy through links on this page. It never changes a score or a ranking. How we make money
Pricing is quote-based.
DataForSEO has no free plan, but the pricing page lists $1 in trial credit. It charges by use, with different billing units across its APIs: SERPs, tasks, items, pages, results or sources. There are no subscriptions or recurring fees, and unused balance does not expire. A $50 minimum account top-up applies. For a production estimate, map your expected endpoint calls and returned items to the relevant rate rather than relying on one starting price.
01Every plan, line by line
| Plan | Billed annually | Billed monthly | Built for |
|---|---|---|---|
| SERP API | — | Quote | Search data and rank-tracking tools |
| AI Optimization API | — | Quote | AI visibility and keyword tools |
| DataForSEO Labs API | — | Quote | Keyword and competitor research |
| Keywords Data API | — | Quote | Search-volume and ad-data tools |
| On-Page API | — | Quote | Crawling and page-audit tools |
| Merchant API | — | Quote | Product and merchant data tools |
| App Data API | — | Quote | App research and analytics tools |
| Business Data API | — | Quote | Local business and review tools |
| Domain Analytics API | — | Quote | WHOIS and technology research |
| Reviews API | — | Quote | Review monitoring tools |
Add-ons and overages
- $50 minimum account top-up
02What the plan grid doesn't tell you
Minimum top-up
The minimum account top-up is $50, even though some API units start at fractions of a cent.
Task and item billing
DataForSEO Labs API lists separate task and item prices. Estimate both parts of your expected workload.
Endpoint-specific rates
AI Optimization, Merchant and Reviews API pricing varies by endpoint or source; check the rates for the data you need.
Usage growth
The APIs bill by use, so more SERPs, tasks, items, pages or results increase spend. The pricing information does not publish rate limits.
03Which plan should you buy?
| If you are… | Get | Why |
|---|---|---|
| Rank-tracking side project | SERP API | Starts at $0.0006 per SERP and covers Google, Bing, YouTube and other engines. |
| Keyword research product | DataForSEO Labs API | Lists $0.012 per task and $0.00012 per item for keyword and competitor research. |
| Site-audit service | On-Page API | Starts at $0.00015 per page for crawling, page analysis and content parsing. |
04Is DataForSEO worth the money?
DataForSEO's usage-based pricing can fit products with variable or early-stage demand: there is no recurring fee, and unused balance does not expire. The $1 trial credit lets you try the service, but it is not a free tier, and the $50 minimum top-up sets the initial paid commitment. Whether the APIs are cost-effective depends on which endpoints you call and how many tasks, items, pages or results you consume. Estimate your workload with endpoint-level rates before launch; the vendor does not publish a single all-in price.
DataForSEO pricing FAQ
What is the minimum DataForSEO payment?
The pricing information lists a $50 minimum account top-up. It also says DataForSEO has no subscriptions or recurring fees and that unused balance does not expire. Individual API charges are deducted according to the relevant endpoint and billing unit.
Does DataForSEO offer a free trial?
DataForSEO lists $1 in trial credit, but no free plan. Treat the credit as a way to try billable API use, not as a continuing free allowance. A $50 minimum account top-up applies when adding funds.
How much does DataForSEO SERP API cost?
The SERP API starts at $0.0006 per SERP, according to the listed pricing. Actual spend depends on the number of SERPs you request. The pricing page does not list a single fixed monthly price for the API.
Do unused DataForSEO credits expire?
The pricing information says unused balance does not expire. It also lists no subscriptions or recurring fees. Check the vendor's current terms for any account-specific conditions before relying on a balance for a long-running project.