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It's a split decision.
Choose SE Ranking if you need a hosted SEO platform with rank tracking, audits, AI visibility data and API or MCP access for team workflows. Choose Keywords Everywhere for browser-based research, free marketing features and inexpensive annual keyword-credit plans. SE Ranking publishes project, keyword and API-credit quotas; Keywords Everywhere publishes annual credits and user seats. Both offer API and MCP access, but neither vendor publishes SDK languages or self-hosting options.
01Side by side
| SE Ranking | Keywords Everywhere | |
|---|---|---|
| Pricing model | Monthly or annual subscriptions; API add-ons available | Free tier; paid annual credit plans |
| Free tier | 14-day free trial; no free plan | Free browser features; zero search-volume credits |
| API and SDKs | API and MCP; SDK languages not published | API key and MCP; SDK languages not published |
| Integrations | GA4, GSC, Data Studio, Make.com, n8n, Zapier | 20+ integrations, including Google, Bing, ChatGPT |
| Deployment model | Hosted SEO platform with API and MCP | Browser extension with API and MCP server |
| Platforms | Web | Chrome, Firefox and Edge |
| Limits and scaling | Project, keyword, audit-page and API-credit quotas | Annual credits and per-website result caps |
| Team seats | 1 or 3 manager seats; more available | 1, 3, 10 or 20 user seats |
SE Ranking Choose SE Ranking if
- Choose SE Ranking if your team needs an end-to-end SEO platform.
- Choose SE Ranking if API quotas and rank tracking matter.
- Choose SE Ranking if you need reporting and automation integrations.
Keywords Everywhere Choose Keywords Everywhere if
- Choose Keywords Everywhere if you want free browser-based marketing features.
- Choose Keywords Everywhere if annual keyword-credit plans fit your research.
- Choose Keywords Everywhere if your team works in Chrome, Firefox or Edge.
02Pricing at real usage
SE Ranking has no free plan, but the homepage offers a 14-day trial. Core costs $129 monthly or $103.20 per month on annual billing, which is billed upfront. It includes 10 projects, one manager seat, 2,000 daily tracked keywords and 25,000 API credits monthly. Growth is $279 monthly or $223.20 per month annually, with 30 projects, three manager seats and 100,000 monthly API credits. Enterprise pricing is custom.
Keywords Everywhere’s free tier includes browser features but no search-volume credits. Paid plans are annual: Bronze is $7 per month equivalent for 100,000 credits a year and one seat; Silver is $14 for 400,000 credits and three seats; Gold is $40 for 2 million credits and 10 seats. Monthly standalone prices are not published. Costs rise with credit needs, while SE Ranking’s quotas are bundled into broader platform plans.
03API, SDKs and integration
SE Ranking provides API access to rankings, keywords, backlinks and AI visibility data, plus MCP access for querying data inside AI assistants. Its plans include monthly API-credit allowances: 25,000 on Core and 100,000 on Growth. The platform also lists integrations with GA4, GSC, Data Studio, Make.com, n8n, Zapier, Whatagraph and Agency Analytics.
Keywords Everywhere offers an API key for paid keyword metrics and an MCP server for live keyword data. The vendor says its MCP server connects to ChatGPT, Claude, Cursor and VS Code. The browser extension also works with Chrome, Firefox and Edge, and its homepage lists 20+ integrations, including Google services, Bing, YouTube, Amazon, eBay, Etsy and AI tools. Neither vendor publishes SDK languages or a CLI in these pages. Ask both vendors about endpoint coverage, authentication, API documentation and rate limits before building a production integration.
04Open source, self-hosting and lock-in
Both products are sold as hosted services or browser-based tools, not as self-hosted software. The vendors do not publish an open-source licence or self-hosting option for either product. SE Ranking exposes SEO and AI visibility data through its API; Keywords Everywhere offers API access to live keyword data. That creates a way to build integrations around each service, but API access alone does not establish that all account data can be exported or migrated.
Neither vendor describes a complete data-export or migration path in these pages. Before committing, ask what data can be exported, in which formats, and whether API access includes historical data. Also confirm what happens to access when a subscription ends. Replacing either product may require rebuilding reports, workflows or browser-based research habits around another provider.
Questions people ask
Which product is better for agency reporting?
SE Ranking is the stronger fit for reporting workflows: it lists scheduled reports, white-label tools through its Agency Pack, API access and integrations including Data Studio and Agency Analytics. Keywords Everywhere focuses on browser-based research and keyword data rather than a full agency reporting platform.
Does Keywords Everywhere provide free search volume?
No. Its free plan includes browser features, prompt templates and social metrics, but the plan lists zero keyword search-volume credits. Paid plans provide annual credits that unlock search volume, CPC and competition metrics across 15+ sites.
Can both products connect to AI assistants?
Yes. SE Ranking supports MCP-compatible AI assistants and API access to SEO and AI visibility data. Keywords Everywhere’s MCP server connects to ChatGPT, Claude, Cursor and VS Code for live keyword data. Confirm each vendor’s current endpoint coverage and limits before relying on an integration.
Which product has clearer usage limits?
SE Ranking publishes project, tracked-keyword, audit-page and API-credit quotas for Core and Growth. Keywords Everywhere publishes annual credit allowances, user seats and per-website result caps for paid plans. The limits measure different things, so match them against your expected research and reporting workload.